Privacy Policy

Last updated: June 2026

At IceTail (“we”, “us”, “our”), we are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains how we collect, use, disclose and manage your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who We Are

IceTail is an Australian online store specialising in dog cooling products — including cooling mats, hydration bottles, cooling bandanas and accessories. Our website is powered by Shopify Inc.

2. What Information We Collect

We may collect the following personal information:

  • Contact details: Name, email address, phone number, billing and shipping address
  • Payment information: Card details are processed securely by Shopify Payments — we never store your full card number
  • Order information: Products purchased, order history, transaction details
  • Device and usage data: IP address, browser type, pages visited, time on site, referring URLs
  • Marketing preferences: Email subscription status, discount code usage

3. How We Collect Information

We collect information when you:

  • Place an order on our website
  • Subscribe to our email list (e.g. via our welcome discount popup)
  • Contact us by email or through our website
  • Browse our website (via cookies and tracking technologies)

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders and arrange delivery
  • Communicate with you about your order, shipping updates and customer service
  • Send you marketing emails (only with your consent — you can unsubscribe at any time)
  • Improve our website, products and customer experience
  • Measure and optimise the performance of our advertising campaigns
  • Comply with our legal and tax obligations
  • Prevent fraud and protect the security of our platform

5. Sharing Your Information with Third Parties

We share your personal information with trusted third parties only as necessary to operate our business. These include:

Shopify Inc.

Our store is hosted on Shopify. Shopify processes your data as part of providing the store platform. See Shopify’s Privacy Policy.

Meta Platforms (Facebook & Instagram)

We use the Meta Pixel, Advanced Matching and the Meta Conversions API to measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram. This may involve sharing data such as your email address, phone number, name and purchase activity with Meta in a hashed (encrypted) format. You can opt out of personalised advertising via Facebook Ad Settings or Your Online Choices. See Meta’s Privacy Policy.

Order Fulfilment & Logistics

Your name and delivery address are shared with our fulfilment and shipping partners to deliver your order. These partners are bound by confidentiality obligations and may not use your information for any other purpose.

Email Marketing

If you subscribe to our mailing list, your email address is stored and used to send promotional emails and product updates. You can unsubscribe at any time by clicking the “Unsubscribe” link in any email we send.

6. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

  • Keep your shopping cart and session active while you browse
  • Understand how visitors use our site (analytics)
  • Measure the performance of our advertising campaigns
  • Deliver personalised content and advertising

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order and transaction records are typically retained for 7 years in accordance with Australian tax legislation.

8. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information (subject to our legal obligations)
  • Opt out of direct marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us using the details below.

9. Security

We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. Our website uses SSL/TLS encryption. All payment data is handled by Shopify’s PCI-DSS compliant payment system — we do not store your full card details at any time.

10. International Data Transfers

Some of our third-party service providers, including Shopify and Meta, are located outside Australia. By using our website, you consent to your information being transferred to and processed in countries that may have different data protection laws. We take steps to ensure all such transfers are handled responsibly and securely.

11. Children’s Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on this page, with the “Last updated” date at the top. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the personal information we hold about you, please contact us at:

IceTail
Email: support@icetail.com.au